“The definition of genius is taking the complex and making it simple.” Albert Einstein. There is a fear that if a strategic plan isn’t the most detailed document ever written, then you have failed.
We believe in the opposite – a simple, well considered single page strategic plan will provide infinitely more value over the life of the business. The reason we feel this; two things, one, it means you save time on the writing and use it to act, the second is that it is easier to change as the market incrementally, your customer or goals change.
No-one ever made a business successful by making it more complicated!