There are so many sources of insight and knowledge that it is almost impossible to apply it all to your business. And that’s the key, your business may be 90% the same as others in your industry, but that 10% is where the challenge or change lies.
The other key factor like anything in life and business is that implementation is the absolute key. Sat in the room with 300 other people may not offer the depth of insight that works for you. There can also be barriers in these situations that leave individuals feeling embarrassed about tactics and knowledge that they don’t understand or know how to act upon.
New voices present an opportunity. Very rarely are the insights that you need to grow or evolve your business complicated or costly. They just need to be looked at with a new spin on them and in context of your business.