If your business is to thrive your brand strategy should be clear enough to get you out of bed in the morning no matter the demands of the day ahead. It’s the thing that, if nurtured you can rely on when times are both good and bad.
Your brand should be seen to be tangible. Something that can be shared and embraced by all that you interact with. Your staff, customers, partners and the unknown should all be considered when developing your brand strategy – how they fit into your long-term vision for the brand, the value you share and impact that you want to deliver.